by Vita Coco
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2 used & new from $29.99
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Review & Description
One evening in a Manhattan bar in February 2002, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil. When asked what they missed most about their country, one of the girls, without hesitation, answered "agua de coco." Coconut water, she explained, is the most nutritious and delicious drink in the world. Two months later, Liran traveled to Brazil and started researching the prospect of branding coconut water for the American market. He realized the girl's enthusiasm for the beverage was not exaggerated. Brazilians just can't get enough coconut water. After spending several months working with coconut plantations and producers, making connections, and learning the politics of production in Brazil, Vita Coco was born. Meanwhile, Kirban started the initial market research in New York. Meeting with distributors and beverage insiders, he quickly realized the tremendous consumer interest in "functional beverages." He spoke with several distributors who then introduced Kirban to some of their key accounts. The response was fantastic. Three years later in 2005, the two successfully brought Vita Coco to market in a handful of stores along the East Coast. Now, six years after that fateful night in Soho, Vita Coco has not only carved a market in the non-carbonated beverage business, but is also redefining the alternative sports beverage category. Vita Coco's popularity only continues to increase. Now available in almost 8,000 retail stores nationally, Vita Coco has become a major beverage brand with a loyal following.Craving a healthy, delicious all-natural boost? Take a hydration vacation from sugary sodas and sports drinks with Vita Coco 100% Pure Coconut Water. (No bikini required!) Made with the pure coconut water taken from young, green coconuts harvested in the north of Brazil, and naturally full of potassium and four other essential electrolytes to enhance the hydration process, this fresh, clean-tasting beverage will help replenish your body as it quenches your thirst.
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The Beauty of One Ingredient: Coconut Water
Vita Coco is about hydration, and hydration is important no matter what you do. So while other beverages claim to be the before-, during-, and after-sports hydrator, Vita Coco is the hydrator made without added sugars, artificial sweeteners, or pick-me-ups.
In fact, the beauty of Vita Coco is that it's made with 100% pure coconut water from young, green Brazilian coconuts.
The coconuts that are used to make Vita Coco drinks are young, green coconuts -- each one cracked by hand -- from northern Brazil that have an average age of about seven months, which is the best age to extract coconut water because it's still fat-free.
Hydrate Naturally with Five Essential Electrolytes
Sure, you may not be a marathon runner, a football player or Tour de France winner, but your every day life is hectic enough--you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport!
Loaded with the five essential electrolytes that your body craves -- including potassium, sodium, magnesium, calcium and phosphorous -- Vita Coco has what it takes to keep you hydrated and refreshed throughout your busy day.
In fact, each serving of Vita Coco has more electrolytes and 15 times more potassium than the leading sports drink, and more potassium than two bananas (about 700 mg of potassium is in each 11.2-ounce serving size). These electrolytes work to keep the body cool, help boost poor circulation, replenish your body's fluids after exercising, and aid in the detoxification process while boosting your immune system.
This cholesterol- free, fat- free and pucker-free drink can also help soothe an upset stomach, and when paired with a healthy diet, it can even promote weight loss. All this from a single, natural ingredient, and without any artificial sweeteners or added sugars.
Family-Size One-Liter Container
Perfect for keeping in the refrigerator so your whole family can enjoy the benefits of 100% pure coconut water, the one-liter container features a snap-top closure to keep your VitaCoco as fresh as possible. Go ahead, pour yourself a glass, and pass it around the table.
What's in the Box
Pack of six 34-ounce containers of pure coconut water (204 Total Ounces).
 | The Vita Coco Story One evening in a Manhattan bar in February 2003, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil. When asked what they missed most about their country, one of the girls, without hesitation, answered "agua de coco." Coconut water, she explained, is the most nutritious and delicious drink in the world. The rest, as they say, is history. Two years later, the two successfully brought Vita Coco to market in a handful of stores along the East Coast. Since that fateful night in Soho in 2003, Vita Coco has not only carved a new market in the non-carbonated beverage business and redefined the alternative sports beverage category, but has also created the one of the fastest growing lifestyle beverages in North America. Now available in over 10,000 retail stores nationally, Vita Coco is a major beverage brand with a cult-like brand loyalty. |  |
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